Bulk SMS messages can be sent to a large
number of mobile handsets at once and at any point in time. It is an add-on
technology to the existing marketing campaigns with outstanding results. This
technology results in a drastic rise in sales of the company as well as
provides the company with many new customers. It is the best technology used in
mobile marketing & can come handy to operate businesses from home or remote
places.
1. PERSONALIZATION:
Bulk SMS is important for your Business and
tool to provide the feature that the text of a message can contain the name of
the recipient or name of their company. This feature can be provided with the
help of modern technologies.
It is one of the cheapest Mobile Marketing
tools. The cost of other advertising media is very high in TV Advertising,
Outdoor Advertising, etc. But in Bulk SMS the marketing is done in no time and
with a very small cost that allows you to reach lakhs of people immediately.
In some of the marketing campaigns, there is a
bounce-back problem. But in Bulk SMS, there are no bounces. Sometimes, the
customer may be unavailable at a time; even then they will receive the message
as soon as the customer turns on the phone. So we can say that this marketing
technique is very effective.
Messages are delivered quickly. In a survey,
it was found that 90% of the customers read the messages in 4 to 6 minutes
after the message is delivered. So we can say that Bulk SMS Marketing provides
rapidity features that can provide large benefits to the company.
In Bulk SMS the message will be delivered to
the particular mobile handsets. There is no chance of a mistake in this. Also,
it is driven by the permission basis, i.e. the customer will receive your
messages only if they are open to such messages.
This marketing campaign can be handled by a
single person. There is no need of hiring special staff to handle this.
Bulk SMS does not have to fight against SPAM
or other such filters as available in E-Mail Marketing. We can say that there
are not any barriers in this field, it is a direct connection with your
customer and hence this technology is much more reliable than others.
Bulk SMS can be sent to each and every person
having a mobile phone. Bulk SMS Service is best for marketing as it can be done in an easy manner
as it has no limits. A business can reach to remote areas as nowadays each and
every person has a mobile phone.
How bulk SMS can be helpful to business?
Nowadays, there are many methods available that help you to reach your target customer and market, one of the most effective is Short Message Service (SMS) applications. Through an SMS application service, one can send bulk messages to family, friends, relatives, clients, and employees. Whether it is a start-up business or an established organization, bulk SMS application Service is beneficial for both of them. It is the most cost-effective way to reach thousands of people.
The mobile phone has become an indispensable part of our life; taking advantage of this fact SMS can do wonders for your business. Bulk SMS India helps you to communicate with a number of people, enhance smoothness in your work, simplify your work, and help to gain more and more profit in the business. Many companies provide a wide range of value-added services such as SMS alert services, SMS application service, SMS reminder services, and mobile phone books to name a few.
Bulk SMS in India has gained wide popularity they help both the individual and businesses in sending personalized messages, greetings, job alerts, event notification, and alerts. If you are starting a new business or launching new product and service then SMS application service can be highly beneficial for you. These messages are in written form and can be kept by the person for further reference; this feature gives an upper edge to SMS application in comparison to the other form of advertisement.
Through SMS you can reach the target customer in a cost-effective manner. The bulk message is more beneficial to the startup companies as they have limited resources in comparison to their well-established competitors. In spite of having excellent products and services, many start-up companies are unable to compete because of small budgets. The Bulk SMS application service helps these companies to promote their product and services without paying huge money to advertise and marketing agencies.
Bulk SMS India can be helpful in many areas including education, business, and social use. In the sphere of education, it can be used by universities to send a notification to staff and students, it helps in keeping the staff and students informed regarding exam schedules, curriculum, and college activities. For business SMS can help in marketing and advertisement thus enhancing the face value of our products and services, companies can also use this service to inform people about the vacancy in organizations, saving time and money. It aids in communication which is very necessary for every society.
Human beings cannot survive in isolation hence communication is essential for life. SMS Application Service helps in bridging the gap between the individual, this is the reason why Bulk SMS has gained popularity
Tags - Bulk SMS, Bulk SMS Mumbai
Effectiveness of a Bulk SMS Service
The
World of Communication and fast-moving business through web and internet it
becomes very necessary to save time for marketing and promotion of your
products and business. So there is an easy solution for all the entrepreneurs
to promote their new products over the market with the help of Bulk SMS Technology.
Bulk SMS
Marketing: 6 SMS Marketing Best Practices
1. Get
Permission: Begin by having users to opt in. It's important to make sure the
consumer has agreed to receive text messages from you via prior keyword opt-in
or web opt-in. Getting permission is one of the safest options to build a valuable
bulk SMS database. Make it easy for customers to join your SMS marketing list.
And make certain they know how often to expect messages from you.
2. Use a
simple code: It's always a good idea to work with an easy-to-memorize short
code. You don't want it a pain for your customers to remember your code. Small
businesses can find it a tad too expensive to acquire dedicated short codes.
Sharing codes with non-competitors can help in such cases.
3. Keep the
message direct: Avoid the temptation of including all the details of your great
offer in just 140 characters. An effective SMS ad copy just lets the customer
know "what's in for them". Most effective messages use simple plain
language employing only well-known texting shortcuts to avoid ambiguity.
4. Keep the
message relevant: The relevancy factor cannot be over-emphasized. Even if you
come up with the most creative ad copy, it doesn't matter if it's not relevant
to your customer. Segmentation and targeting come into picture here. Take into
account major demographics and your target group while crafting your SMS
message.
5. Keep it
personal: SMS marketing presents a unique chance to build a long-lasting
relationship with your customers via personalized messages. Using the
subscriber's first name in your SMS message is an impressive way to make your
customers feel necessary, special and valuable.
6. Time it:
And even if you form the most creative, relevant, exciting SMS message ever, it
doesn't matter if it's not timed right. A text message sent during the day
while people are busy may not get the same response as one sent at a more
appropriate time. Are messages sent in early morning or late-night text
effective? Timings depend on the characteristics/preferences of your target
audience. Continual testing for timing is an ideal way to find the
"right" time.
To Conclude:
Sending bulk
SMS is perfect for harnessing the power of the "local" market.
Location-based marketing is a booming industry already. A Google study showed
that close to 90% of searches are for local businesses. Mobile SMS marketing is
a great way to connect personally with customers and offer them
"instant" value, "locally".
With SMS
marketing it is important to see the "big picture".
When
businesses send bulk SMS online it may not always result in a sale. However,
and very importantly, it is a part of the big plot. Bulk SMS marketing may be
used for generating leads, public relations, or customer education. Remember -
Never lose focus on your reason for sending out an SMS.
Tags - Bulk SMS, Bulk SMS Mumbai
Sending Bulk SMS? 6 SMS Marketing Best Practices to Follow
As an inexperienced entrepreneur, investing a large sum of money in the marketing arena can be a fatal step. So, picking a cost-effective, reliable, and effective marketing strategy is the key to success. In today's marketing arena, mobile marketing is proving to be an effective marketing strategy.
With mobile phones extending their reach to almost every corner of the earth and text messaging, commonly referred to as SMS (Short Message Service) has become the popular way of communication. As Short Message Service is gaining popularity, new types of messaging services are emerging to satisfy the expectation of people. At present, bulk SMS is creating a huge sensation among the entrepreneurs as it lets them to send SMS in bulk quantities to thousands of customers quickly and efficiently. This messaging service is now utilized by various e-marketing companies to reach out to a greater number of people.
Bulk SMS is a process of sending messages to innumerable mobile terminals simultaneously and is done using a computer system. With more than 4 billion mobile users, bulk SMS marketing strategy is proving to be an effective marketing strategy not just for inexperienced entrepreneurs but for multinational companies too.
Now, lets see the beneficial features of bulk SMS strategy that make it a powerful marketing tool for inexperienced entrepreneurs to kickoff their marketing campaign.
Requires less investment:
This is one of the important features that make bulk SMS one of the best marketing tool for inexperienced entrepreneurs who are hesitating to make large investment in the marketing arena. You can make use of bulk SMS in your marketing campaign either through service providers or software.
If you don't have enough time to concentrate on your core business, then you can get assistance from reliable SMS service providers or you can make use of software to carry out the marketing campaign all by yourself. However, service providers have a better reach as they send the user's message through a range of APIs like HTTP, SOAP, SMTP, and SMPP. So, it is wise to make use of a reliable and experienced service provider to send SMS effectively.
Easy to implement:
You might not need any additional qualification or experience to make use of bulk SMS software. All you have to do is just enter the mobile number of the customers and the message which you need to convey to the customers, then just click the send button.
Time-saving:
As the software or service provider takes care of the complete process, you can save plenty of time which you can utilize for focusing on your core business.
Flexible working schedule:
Unlike other marketing strategies, you might not have to stick to a proper timing schedule. You can send SMS to customers according to your own schedule.
Higher response rate:
Another added advantage of this service is that it has higher response rate than other modes of marketing such as TV and banner ads.
Boosts business productivity:
As the SMS are delivered directly to the customers within a few minutes, it generates immediate traffic and improves your business productivity.
Improves customer relationship:
Contacting your potential customers via short message service let you maintain a consistent touch with your customers who are the backbone of your business.
Easy to manage:
Since it generates immediate sales you might not have to wait or monitor for a long time to analyze the progress of your marketing campaign. Within a few days, you will get a clear idea about your marketing campaign.
The concept of sending multiple messages at a time has made SMS marketing a lot easier as they can be sent directly over the direct-to-mobile gateways.
This mode of marketing enables the entrepreneurs to reach out to the targeted customers at their convenient time thereby having a positive impact. With an ever-growing number of mobile users, this mode of marketing is worth looking forward to in the near future.
The author of this article has expertise in SMS marketing. The articles on SMS software reveals the author's knowledge on the same. The author has written many articles on Bulk SMS as well.
Tags - Bulk SMS, Bulk SMS in Mumbai
Why You Need to Choose Bulk SMS for Marketing
While discounts and low prices can be an important driver of
sales, it is also worth remembering the old adage that "you get what you
pay for". Bulk SMS is no exception. Businesses can choose between paying
less now and paying more later when problems arise, or paying a bit more for a
better overall service with no glitches. When it comes to selecting a bulk SMS
company for your mobile messaging, other factors besides price should be borne
in mind. Consider the coverage, reliability, network quality and customer
service, as well as the pricing of their mobile messaging service.
Products
and services
Does the bulk SMS Company offer a rich variety of features
and functions with its mobile messaging service? As well as offering a few
different ways of sending messages, what really useful additional functionality
does it offer? For example does it provide a HLR look up service so that you
can confirm your contact information? Using HLR lookup to double-check phone
numbers and subscriber identity saves money by eliminating invalid numbers.
Other features to look out for are messaging scheduling and delivery status.
Does the bulk SMS company offer two-way messaging, so that customers can easily
follow up on your SMS messages? Having additional features such as these can
save you money in the long run, as all of the data on your mobile messaging is
readily available.
Coverage
and reliability
Most bulk SMS companies will claim that they have complete
coverage to anywhere in the world. Yet the real question is not just the
coverage, but the reliability as well. If their primary route is blocked, do
they have an equally efficient backup? When choosing a provider take a good
long look at the operators and countries that they connect with, and ask if
they have more than one route to that destination. Does this backup service
come with all the features of the primary route? Make sure the secondary route
provides binary SMS, offers Unicode characters (which will adapt SMS for
hieroglyphic languages such as Chinese or a Cyrillic alphabets such as Greek),
and that it will concatenate long messages. Even simple things like a local
time stamp are important. Remember, the backup routes of any worthwhile bulk
SMS provider will be just as good as their primary route.
Network
quality
Sometimes when an SMS provider offers to send bulk SMS
messaging at a very low cost this is because the quality of their network is a
bit below par, causing the message to be delayed or even lost along the way. If
a text message doesn't reach its destination it is a waste of your time and
money. In an ideal world your bulk SMS company would have direct routing -- or
even its own network -- shrinking the delivery chain. After all, a more direct
route provides more reliable routing. If a bulk SMS company offers a free trial
use it to test the quality of their network. It is also worth bearing in mind
that some providers will offer several routing options for your mobile
messaging, letting you decide whether cost or speed is more important on this
occasion.
Customer
service
Although it may seem straightforward to send mobile messages,
throw in the variables of different mobile operators and geographic locations,
and the potential for problems with your bulk SMS messaging can increase. The
best solution is to use a bulk SMS provider that offers round the clock
customer support seven days a week, 365 days a year -- be it via live chat or
email... or both. This way you can get help regardless of the time zone, day of
the week, or national holidays. Usually, low-cost providers need to cut corners
somewhere so that they can discount their service. Unfortunately it is often
their customer support that suffers. Yet this is frequently the most important
component of your relationship with your bulk SMS Company. Pay close attention
to the level of support on offer by bulk SMS providers, and look for ones that
have a written service level commitment guaranteeing to provide a certain
amount of customer support.
Payment
method and minimum orders
Payments for bulk SMS messages are nearly always required in
advance. Once the prepayment has been made some providers will convert the
money to credits, which will be deducted after the text messages are sent.
Others just keep a monetary account which is debited after the messages are
sent. In either case, the SMS provider may require that a minimum amount of
messages are sent, sometimes within a particular time limit. It's worth
remembering that some companies also charge a signing-up fee. When choosing a
bulk SMS company examine their payment structure and be sure to ask about
additional fees or minimum orders. Likewise, if you plan to send out a massive
amount of messages, see if they will offer you a better rate.
Credentials
If you are prepaying for your messages you should consider
the bulk SMS supplier's background. Are they a well-established provider within
the industry or a relative newcomer? Are you happy to go with an unknown
quantity for your mobile messaging needs or would you prefer someone with more
experience? Do they come across as knowledgeable experts in the field -- their
website should give you a clue. Could they provide expertise to help your
business develop in new geographical markets? As you can see, there are several key factors to consider
when looking for a bulk SMS provider, only one of which is the price. The quality
of their service and coverage, along with their commitment to customer care is
also vitally important.
Selecting an SMS provider shouldn't be based on price alone,
as other factors matter just as much. If you'd prefer to use a company that is
leading provider of SMS and MMS solutions with a proven track record, then
check out Dove soft Pvt ltd. It has nearly a decade of experience under its
belt and offers a comprehensive range of SMS services and products-it even
offers a no-charge, no-obligation trial of its service.
Tags - Bulk SMS, Bulk SMS in Mumbai
Low-Cost Bulk SMS - Is It Really Worth It?
Bulk SMS can be sent with Excel plugin help of a special bulk messaging application provided by your bulk SMS vendor. Here I am explaining to you with the help of Mobicomm bulk SMS messaging application:-
Step 1
Go to mobicomm.dove-sms.com (Bulk Messaging Application)
Step 2
Download excel plugin & install
Step 3
Open excel file with data and SMS text
Step 4
Go to add-ins & choose to send SMS
Step 5
Select SMS type & choose cells fields
Step 6
Click on submit to send SMS
Step 7
Get a detailed report
Tag:- Bulk SMS, Bulk SMS in Mumbai
How To Send Bulk SMS With Excel Plugin?
Communication has never been as simple and easy as it is today. Unlike the earlier generation of people who had to depend upon pen and paper to communicate with others, the modern-day folks can get their message across in an instant, thanks to the SMS revolution. Today, you can communicate with anyone across the globe and get your message across in a jiffy. This means you can send a text message to your friends, relatives, colleagues, etc and put your viewpoint across. But, did you know that sending SMS messages can also help businesses? Well, it is true. Small and big companies alike are waking up to the reality of how SMS marketing can help their business. Let us understand how messaging can add value to your business.
Cost-Effective Market Strategy
It is a huge challenge for many businesses operating in a highly global and competitive environment to remain relevant and profitable. Hence, they work on various strategies to reach out to their customers and at the same time enhance their business potential online. One such strategy that most companies work on is to send SMS messages to all their customers. This is because the cost of sending a text message is comparatively lower than other traditional ways of communication. Companies send messages in bulk to customers about their products and services by hiring a reliable provider.
SMS Provider
Hiring the services of a provider will enable you to set up your own high volume SMS campaigns by sending a text message to all your business customers. You can send your message to any number of recipients you want to. Most providers allow you to send either regular length or extended length messages of up to 918 characters. The best part is you can start a messaging campaign at your own convenience and as per your business requirements. Further, a provider will send all customer replies to your email address or in a spreadsheet so that you can download and review it later.
Bring in More Customers
Sending SMS Messages in bulk can help in driving more customer traffic to your website. It also enables you to promote your company and its products directly to the customer's mobile. Customers can also learn about the latest products and also know about the latest offers and discounts. Studies have shown that there is a 90% chance of customers viewing a text message sent by SMS. This not only brings in more customers to your website but also enhances your company's overall productivity levels.
Tags - Bulk SMS, Bulk SMS in Mumbai
Tags - Bulk SMS, Bulk SMS in Mumbai
How bulk sms marketing can help re-start your business?
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