Sending Bulk SMS? 6 SMS Marketing Best Practices to Follow
The
World of Communication and fast-moving business through web and internet it
becomes very necessary to save time for marketing and promotion of your
products and business. So there is an easy solution for all the entrepreneurs
to promote their new products over the market with the help of Bulk SMS Technology.
Bulk SMS
Marketing: 6 SMS Marketing Best Practices
1. Get
Permission: Begin by having users to opt in. It's important to make sure the
consumer has agreed to receive text messages from you via prior keyword opt-in
or web opt-in. Getting permission is one of the safest options to build a valuable
bulk SMS database. Make it easy for customers to join your SMS marketing list.
And make certain they know how often to expect messages from you.
2. Use a
simple code: It's always a good idea to work with an easy-to-memorize short
code. You don't want it a pain for your customers to remember your code. Small
businesses can find it a tad too expensive to acquire dedicated short codes.
Sharing codes with non-competitors can help in such cases.
3. Keep the
message direct: Avoid the temptation of including all the details of your great
offer in just 140 characters. An effective SMS ad copy just lets the customer
know "what's in for them". Most effective messages use simple plain
language employing only well-known texting shortcuts to avoid ambiguity.
4. Keep the
message relevant: The relevancy factor cannot be over-emphasized. Even if you
come up with the most creative ad copy, it doesn't matter if it's not relevant
to your customer. Segmentation and targeting come into picture here. Take into
account major demographics and your target group while crafting your SMS
message.
5. Keep it
personal: SMS marketing presents a unique chance to build a long-lasting
relationship with your customers via personalized messages. Using the
subscriber's first name in your SMS message is an impressive way to make your
customers feel necessary, special and valuable.
6. Time it:
And even if you form the most creative, relevant, exciting SMS message ever, it
doesn't matter if it's not timed right. A text message sent during the day
while people are busy may not get the same response as one sent at a more
appropriate time. Are messages sent in early morning or late-night text
effective? Timings depend on the characteristics/preferences of your target
audience. Continual testing for timing is an ideal way to find the
"right" time.
To Conclude:
Sending bulk
SMS is perfect for harnessing the power of the "local" market.
Location-based marketing is a booming industry already. A Google study showed
that close to 90% of searches are for local businesses. Mobile SMS marketing is
a great way to connect personally with customers and offer them
"instant" value, "locally".
With SMS
marketing it is important to see the "big picture".
When
businesses send bulk SMS online it may not always result in a sale. However,
and very importantly, it is a part of the big plot. Bulk SMS marketing may be
used for generating leads, public relations, or customer education. Remember -
Never lose focus on your reason for sending out an SMS.
Tags - Bulk SMS, Bulk SMS Mumbai
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