Common Mistakes To Avoid In Your Bulk SMS Efforts

In past few years, Bulk SMS  has become a very popularly used tool for businesses. Text messages have a very high open and redemption rate; however some campaigns are more successful than others. Some pitfalls can have a poor impact on your mobile marketing campaign. Here are some common mistakes to avoid when creating a text message marketing plan for your brand.

Spelling errors

This might sound insignificant, but spelling mistakes are hard to ignore especially if it is done by a brand that one trusts. Misspelled words make you look rushed, unprofessional and lazy. Schedule all text message campaigns in advance. This will give you sufficient time to review every message before you hit send.

Overuse of SMS language or textese

Try to stay away from Bulk SMS language like ur, thnx, fr, etc. In some cases, they may be acceptable, but if your full message has shortened jargon, it will make you look unprofessional. It will certainly help you squeeze more out of your character count, but it doesn’t make your Bulk SMS easily readable. Also, it may be possible that not all your consumers know your acronyms. So, don’t text in SMS language.

Multiple or confusing calls to action

Every Bulk SMS campaign must have only one purpose. Don’t stuff in as much text as possible. Stick to one offer. For example, don’t say, “Visit today to get 15% off on your order, plus redeem one free order of garlic bread with any large pizza”. That campaign is too confusing and distracts your subscribers. Instead stick with one offer and one call to action.Remember, if customers won’t understand what to do by looking at your text, they probably won’t want to be part of your campaign.

Sending not enough or too many texts

A common mistake made by Bulk SMS marketers is texting customers too often. If you smother your customers, they will probably get irritated and opt out. On the other side, you can’t also space your texts out too much. A customer who gets an transnational Bulk SMS Service out of the blue, months after he opted for your campaign, probably won’t remember what they signed up for and is also likely to opt out.So, it is important to find a perfect balance and keep your consumers happy. 

Failure to include the mobile coupon

You might find it funny, but this is a very common mistake. Marketers hype up a mobile promotion, but then leave out the mobile coupon. This mistake could prove to be costly, as you won’t experience any offer redemption consequently.

These five mistakes will harm your business credibility, loyalty and reputation. Long term, your consumers will stop engaging with your promotions, as they will find little or no value in your texts.