How To Choose Bulk SMS Service Provider

An Bulk SMS service provider typically provides the SMS gateway that may be used by its subscribers to send SMS messages to. On the other hand, an SMS reseller is someone who buys Bulk SMS messages in bulk from wireless carriers so that each SMS has a low price. They will then sell these SMS messages at a higher cost to customers. Thus, this is not a mobile network operator but a business entity that provides Bulk SMS messaging services. There are a number of factors to consider when choosing an SMS service-provider.

Cost:

The cost of service is perhaps the most important factor. Typically, providers of Bulk SMS messaging services may be divided into two categories depending on how customers are expected to pay. These are credit based and SMS based. While calculating the cost, it is important to find out if there are any hidden costs or fees. Some providers do not specify all their fees in their pricing page. So, if an Bulk SMS service seems very cheap, you may find that you are expected to pay additional fee in one form or the other.

Requirements:

It is important to find out whether the SMS gateway service-provider has any purchase requirements. For example, some services may require you to buy a minimum number of credits every month. If you are just starting off, it is better to choose a service provider who does not have any minimum purchase requirement.

Shelf life:

In some cases, SMS gateway providers make it mandatory for customers to use up the credit within a stipulated time period. After the period, you cannot use the Bulk SMS messages any more as these would have expired. Such restrictions may be too limiting in case of small companies and companies that have just started off.

Network coverage:

You must choose a gateway service-provider who can deliver messages to your target destination. Network coverage is important and some providers offer a small number of free messages so you can test network coverage.

Network quality:

Some Bulk SMS service providers offer low cost services but their network quality is very poor. Sometimes, messages reach the destination after a long delay. Such a service provider must be avoided.

Payment options:

Most Bulk SMS service providers allow online payment. Some also accept other payment methods like PayPal. It is important to gain the right information regarding payment options.

Account management:

Finally, your Bulk SMS Service provider must provide you with a web based management system that allows you to check your usage easily, quickly and efficiently. The interface must be easy too. It must also offer excellent customer support as and when you need it.