The Advantages Of Bulk SMS Service
SMS stands for ‘Short
Message Service’ and is a text message which can be sent to or from a mobile
phone. SMS Marketing refers to the use of SMS as a marketing channel. These
days, most companies’ marketing budgets are tight – to say the least. This means
every single channel used has to have clear benefits and a tangible return on
investment. As more brands look to target customers on the move, SMS is
becoming an increasingly essential part of effective multi-channel marketing.
There are so many added benefits to using SMS Marketing for every company.
These are still underutilized and overlooked by Many Business
Advantages Of Bulk SMS Service
1. Build Loyal Customers
SMS Marketing is a great
channel to engage and build loyal customers. Offer your customers promotions/
information about your business when you feel the need. This makes your
customers/clients feel appreciated by keeping them the main focus of your business.
The more you give, the more you get back.
2. Generate word of
mouth
Use SMS to not only
engage your existing customers but also drive new business to your company. If
you have something of value to offer your customers, they will spread the word to
family, friends, and colleagues. Word of mouth is a powerful tool and SMS
promotes this with instant communication.
3. Improve communication
Communication is key to
building any long term relationship. SMS Marketing can be of great benefit when
building on these relationships. SMS is a personal message from you to your
audience. Let them in on the secret sale, a simple thank you message after a
purchase, inform them of any sales/promotional offers, when their delivery is
ready, the list is endless. SMS Marketing is an easy, fast and reliable way to
communicate with all of your customers.
4. Fast and Effective
SMS Marketing allows you
to reach a large number of people all at the same time. Text Messaging is an
instant marketing tool, getting your message into the hands of the right
audience when you want it. Customers keep their mobile phones on hand, making
it easy to communicate your message to them.
5. Opt-In Option
Building your database
correctly is of vital importance, not only for Data Protection purposes but
also by having your customers sign up to hear from you, you have already
started the sales process. These Opt in’s are qualified existing or potential
customers, they want to hear from you, don’t disappoint them.
6. Opt-Out Option
With every SMS Campaign, your business should always offer customers the opportunity to unsubscribe from
further text messages. Data Protection Laws state that if you are to contact a
person via text, they must be able to unsubscribe via text. NeonSMS can offer
you the perfect product which will instantly update your database keeping you
compliant. The major benefit with this, you will not be sending unwanted texts
to those uninterested.
7. Cost-Effective
SMS Marketing is an
inexpensive method of communication in comparison to traditional marketing. It
will help your business to tighten your budgeting belts. Libraries are now
after cutting back on Post and are using SMS as a form of communication with
their customers. See Example here
8. Integrate into your
Marketing Campaigns
A major benefit of SMS
Marketing is the potential it has when you integrate it into any of your
marketing campaigns. It is known that social media and traditional media are
not always the most effective way to reach your customers on time, simply
integrate SMS with these other marketing methods and get the message straight
to your customers, ensuring that they know what you have to offer them.
9. Straight to the point
With only 160
characteristics allowed when sending a text message this ensures that your the message is clear and concise. Getting straight to the point is important,
telling customers exactly what you want them to know and making it an easy read
will benefit both the customer and your business.
10. Time management
Everybody knows that
‘Time is Money’, with SMS Marketing you will save a lot of time, allowing you
to concentrate on other areas of the business. It is a simple and easy
process. With the scheduling component of SMS, you can simply organize your SMS
marketing campaigns for a later date. This is a huge benefit as it allows you
to manage your time efficiently.
Tags:- Bulk SMS Marketing, Bulk SMS Bulk SMS Service....
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