How Can You Promote your Business through SMS Marketing

What is SMS Marketing?

SMS marketing is the process/method/act/strategy of marketing your product (or anything else) via an SMS.It’s the latest version of “E-mail marketing” (technically). Just a lot more effective and with a much, much better ROI, especially now that E-mail marketing is nearly dead.

Coupons

Coupons are something not a lot of people resist. And maybe not a 100%, still you’re bound to get quite a bit of conversions for a text saying “Here’s your 50% discount coupon on our platform especially for you!”

Flash Offers

One art to conversion is “urgency”. A Flash text does just that. It basically is a text which shares a coupon, a sale link or something, but that “something” has a deadline and expires in the next couple hours or days. Sending something like: -“We’ve a 40% off discount sale on orders above $200 going on for the next 60 minutes” is sure to get you some attention.

Reminders

SMS(s) are short, but you can use that to your advantage. If there’s a new product launch coming, a sale day on its way, or anything in general that needs some reminding, you can send reminders to your potential customers.

Ask for Feedback

SMS texts are short, and don’t demand a lot of “crafting-time.” So asking your customers for feedback, or maybe just a “yes/no” answer is a surefire way to get some communication going and strengthen the relationship.

Bulk Messages

This is probably the primary reason why you’re considering SMS marketing as your next marketing aid. And no one’s saying it’s wrong. There’s no better way to get spread the word around and grab some eyeballs.

As mentioned earlier, the open rate is a lot better than E-mails, and the same holds true for conversion rates as well!

Grab Additional Details

What if you can leverage your SMS campaigns into something more than just texts? You can ask your customers for their date of births, favorite food (if you’re a food-chain or something similar), favorite cheese and what not.

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