Some Ways You Can Use For SMS Marketing

marketing is really about staying in front of your customer and building a relationship. So don't just think about "Marketing" as aggressive sales messaging. Your goal is to keep your relationship alive and to build rapport so your sales messaging will have greater impact when you do deliver it. The text should include a message to invite the prospect to dial a number that is documented in SMS, or to send a response message for the Call Center to call them back. 

Here are some quick ideas:

1. Send SMS appointment reminders.

My dentist does this for all of my appointments, and I think it's genius. Yes, this is a form of marketing. It increases the chances that I will show up for my appointment, thus increasing the chances that I will show up to pay my bill.

2. Send a weekly SMS tip.

I do this for our business, and our customers love it! Just as you would send a weekly email newsletter to stay in front of your customers, a weekly SMS tip is a great way to keep that relationship alive and well.

3. Send periodic holiday and birthday messages.

Your customers celebrate birthdays and holidays just like everyone else. And everyone loves getting thoughtful messages on those special days. This is a subtle form of marketing but very effective long-term.

4. Send special SMS promotion text messages.

Having a special sale? Want your SMS subscribers to know about it first? This is a fantastic way to reward your SMS marketing subscribers. Send them the special deals and coupon codes before you send to anyone else!

5. Send event reminder SMS updates.

Hosting a conference or other live event? You can isolate your SMS marketing subscribers by location and send them special updates about the event. You can even build engagement with them by allowing responses to your messages for voting and polls.

6. Send invitation and reminder for an event.

Sometimes we have special events in our stores whether or virtual and seek to terminate or move inventory to make room for the new production. In such cases the invitation to a special event like Anniversary Sale, Black Friday, liquidation or sale of Season Night is one way to attract prospects to your store, inviting them through SMS. 

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