How SMS Marketing Can Benefit Your Business

SMS marketing is, as yet, still quite an ‘undiscovered’ form of advertising to some extent and many businesses don’t yet take full advantage of it. This is a shame as text marketing is very powerful and has numerous benefits, much more than simple reminder alerts and such like.

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There are numerous benefits to using bulk SMS, the least of which being that your audience is generally always available as they always have their mobile on them. This allows businesses to reach customers wherever they are, at any time of day (although I wouldn’t recommend sending SMS ads/services in the middle of the night).

Why is SMS marketing so powerful?

There are numerous benefits to SMS marketing, to begin with, your customers will have already opted in to receiving offers from your business, so they are already a willing audience.

Further to that:

- One-to one relationship with customers like no other form of advertising

- No ad copy, no design delays, a campaign can be started and completed very quickly

- SMS marketing creates a redemtion rate of anywhere between 20-70%, as opposed to traditional advertising, which averages around 1.5%

- 90% of text messages sent will be opened by the receiver within just 15 minutes, that’s a good, healthy rate

- Bulk SMS is far cheaper than most other marketing models, offering a greater ROI

- It’s a green form of advertising, which gives a company even more credence

Whilst SMS for business is still a growing industry in the UK, it’s wise for companies to begin thinking about what it can do for their business. Of course, one of the most important things to remember is that it’s vital to stay within the law.

How to create the best SMS campaign

Firstly, just as with any marketing campaign, it’s important to target your customers and not just send to all. This kind of personalisation is a sure fire way to ensure you reach people who want to receive certain offers.

The best time to send SMS is mid-late afternoon and it’s important that you use ‘proper’ language and not text speak. This may seem obvious, but anyone who has ever received an email or text from a business will tell you that it’s irritating, at best.

Remember that with an SMS, it’s also important to keep it short, around 160 characters, with a clear and powerful call to action. Less can indeed mean more in the case of SMS marketing. Keeping it short and simple, with the message able to be taken in at a glance, will prompt customers to reply.

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