10 Benefits Of Bulk SMS Marketing

There are more than a few reasons why bulk sms marketing is so popular with business owners. So we decided to jot down a few of them. Below are 10 benefits of using bulk sms. We know that SMS is the latest and quickest way to market a business. Many still think that Bulk SMS services are meant for only certain types of businesses. A few people worry that using SMS marketing may seem intrusive and so they are sceptical about using SMS as a tool for marketing. But this is not true. Voodoo SMS offers Bulk SMS marketing for all types of businesses. Listed below are the benefits of Bulk SMS messaging for your business.

1. 100% Market Potential

Everyone has a mobile phone these days and the only messaging app on every single mobile phone is your SMS app.

2. High Open Rate

Text Messages have an open rate of 98% compared to email marketing has an open rate of 23%. You can be pretty much guaranteed your bulk sms messages will be read by your customers.

3. Instant Opt-in and Opt-Out

With the use of mobile keywords customers can easily opt-in or opt-out of receiving messages from you. It gives customers total control, which is the way it should be.

4. Permission based Marketing

Following on from that, bulk sms marketing is permission based marketing. You may only send messages to people who have allowed you to do so. This means your messages are received and welcomed and contributes to the high conversion rates of bulk sms marketing.

5. Customers love it

Customers have asked to receive updates about your business which means they are interested in the services you provide. The proof of how much customers love bulk sms are in the conversion rates which beats all other marketing channels.

6. Flexible Platform

Send your message now, or scheduled it for later. Personalize the message to each customer’s first name, send an automatic text on someone’s birthday. There are lots of options with most bulk sms platforms.

7. Instant Delivery

Your messages are delivered in seconds to your customers. 90% of text messages are read within 3 minutes of receipt. So if you want to see immediate results, use bulk sms.

8. Reliable

SMS has been around for 20 years now and trillions of text messages have been sent using the technology.

9. Mobile Friendly

Bulk sms messages are compatible with every mobile phone and with consumers spending more time connected via their mobile than desktops it is a must for business owners to have a mobile marketing strategy.

10. Bulk sms has high conversion rates

The overall conversion rate for bulk sms across all industries is 12%. However many industries report much higher returns, some as high as 50% such as in the FMCG sector. Even 12% is an excellent return however. If you send a bulk sms to 1,000 customers you will get 120 customers purchasing from you. Multiply 120 by your typical purchase price and you can easily work out how good the return will be.

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