Top Features of Bulk SMS Technology
The campaign of Bulk SMS,
which is mostly known as mobile marketing, has become the most effective mode
for businesses to market their products and services using the technology of
mobile phones. SMS refers to the technology of Short Messaging Service.
Earlier bulk SMS had a
negative impact because companies used cold database and began spamming to
customers. But this scenario has changed. Nowadays, there are a broad set of
guidelines stipulated by network providers, which have to be followed by
senders of bulk short messages. With this, bulk SMS marketing has evolved into
an effective tool for marketing.
Seek Permission
Prior to
sending bulk messages in India, you must make sure that clients or customers
have agreed to receive messages from you. This can be done by a keyword opt-in
or a web-opt-in facility. You can build a reliable bulk SMS database by acquiring
permission from your customers. But to do this, you must make this easy for
customers to join in your messaging list. You must also let customers know, how
often you will be messaging them.
Plan Budget
For this marketing channel, you must begin with a planned budget. This is to avoid
unnecessary hassles and regrets in the future. A well planned short message strategy
can be managed easily and will help improve your bottom line.
Send Direct Messages
When you are
preparing messages, avoid the temptation to add too many details. SMS is
limited to 140 characters, and so, ensure you include all vital points within
this limit. An effective message is one which contains, ‘what is in there for
you, the customer?’ This is what will be the attractive factor to lure
customers. Use simple, plain language including most popular texting shortcuts.
Send Relevant Messages
One cannot
overemphasize the relevance of a message. Even if your design a highly creative
message, you cannot strike a chord with customers, if it is not relevant to
their needs. An important role will be played by segmentation and targeting of the audience. So, when you are designing your message, you need to consider your
demographics and target group.
Send Personal Message
Bulk
messaging is an effective strategy to build up a long term and unique
relationship with customers. But this is possible only if you send personalized
messages to customers. For instance, use the first name to address the customer in
your message. This will make the customer feel special.
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